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The Business of Self-Publishing (self publishing) Self-publishing has become a common practice for many writers. Writers’ reasons for self-publishing are varied, but it is commonly known that many writers want the accolades of having published work, no matter who publishes it. The freedom and business aspects of publishing work independently are desirable to many writers. A self-published writer is one who is in control of every aspect of their published work. The term self-publishing is defined as the publishing of books and other media by the authors of those works, instead of being established by third-party publishers. The advancement of technology has caused an increase in the self-publishers world, but it still only represents a small percentage of the publishing industry in terms of sales. The proliferation of media channels and web logging has contributed to the increase in self-publishers. The business of publishing books and other media independently is one that is unique and different from any other business. The most distinguishing characteristic of self-publishing is the absence of a traditional publisher. The author of the content takes on the role of the traditional publisher. The author is given editorial control of the content, arranging for printing, marketing the material, and distributing the material to consumers and retailers. The published books may be printed on demand with no inventory, which places a large amount of financial risk for the venue on the author’s shoulders. Many self-published authors end up subsidizing their work rather than making money from it. Digital printing technology has made it possible for the self-publishing concept to become mainstream in digital photo book printing. Self-publishers are able to get individually printed photo books from firms like Apple’s iPhoto, FotoInsight, Snapfish, and Printing-1. The motives for publishing work independently are varied, and there are numerous reasons for choosing to self-publish. One common reason is that the work of the author is not of interest to the commercial publisher, and otherwise not marketable. Some other common reasons for self publishing include an author’s preference to retain complete editorial control over content. Many writers are unwilling to compromise when it comes to the editing of their work, and some prefer to have their work presented “as is.” Writers may also be denied publication because they are unknown and don’t have a substantial resume. Self-publishing may also be an alternative for writers who have written material on a popular topic but that is only of interest in a small geographic area. Topics that address an obscure topic in which few people are interested may also be denied publication by commercial publishers. Writers of controversial works may also choose to self-publish, as many traditional publishers refuse to work with controversial writings. There are also some authors choose self-publishing because they want a larger percentage return from retail sales. Whatever the reason for self-publishing, authors should know that there is extensive work required in publishing a book alone. Publishing alone involves a long list of tasks, which include prepublication and publication. Prepublication includes editing or obtaining editing for the manuscript, proofreading, establishing yourself as a legal retail business, and obtaining an ISBN “Cataloging in Publication” number. The publication process involves formatting the manuscript, providing front matter and back matter, and providing cover art for the front and back covers and the spine of the book. Self-publishers must also obtain printing quotes, determine how the manuscript will be delivered to the printer, and pay for printing and delivery of finished books. Self-publishing is a business that many writers prefer to avoid, but for others it may be the only way to have the work printed and available to the public.

Making Effective Web Publishing Content (web publishing content) Web publishing content is important for a successful website. The content of a web site can often make or break that site, and it is important to make the site as attractive as possible, without over doing it. The content of a web site must be updated on a regular basis to keep web surfers coming back. Updated web content not only keep surfers coming back, but is also indexed more frequently by search engines. Fresh material is one of the key aspects of successful web publishing content and may generate fresh faces to a web site. One way to update the content of a web site is to update the existing web pages. Providing new content could include updating the conditions of a service, adding a new product or service, or creating a turnkey solution that will save the customer’s money or time. The web content should reflect the most recent information about a business. It is simple to provide changes to the web content, but many web sites provide updates without providing a notice. So, it is indicative to provide a notice of change each time web publishing content is changed. The announcements should be displayed prominently on the web site so that all surfers are able to see. It is also important to write articles for the web site. Articles can be seen as a valuable source for a web site’s success. The articles can be used to educate visitors on the web site and the business, while showcasing the owner’s expertise. Articles can be posted on the web site or used in a newsletter and submitted to other newsletters and web sites for syndication. This web publishing content can be used by other web site owners, which will provide leverage to the articles while generating publicity for the author and the author’s web site, while exposing them to new audiences. Writing an article seems simple enough, but there are many web site owners who are unable to find topics to write on. However, topics may be more evident than most web content writers may think. Topics for articles can be found in the news, in conversations with clients and colleagues, in networking events that are attended, and even in speeches. Blogging is also an excellent way to expand your list of web publishing content. Most web site owners can benefit from learning to blog, learning to start a blog, learning how to gain readers, and learning to make money from blogs. Blogging is becoming one of the most popular tools for showing new content on a web site. A web log can be used to answer web site visitors’ questions, inform users about new services and products, and to keep them up-to-date on industry news. Blogs are a great resource for sharing opinions and displaying expertise. The blog can be used to help an owner connect with their web site visitors while generating new web site content. Updating web publishing content on a regular basis is vital to the success of a web site and very important for many web site owners. Articles, newsletter, and blogging should be a part of a regular business schedule, and will work perfectly in keeping a web site owner connected to their visitors. The quality of the web content on a web site can make it more attractive to users or can make it very unattractive to users. Owners should use their expertise to provide writing that is interesting and necessary. Visitors will appreciate the extra effort and owners will get the rewards of maintaining good web content for their users.

Online Writing Labs: You have One Available for You (online writing labs) There are numerous colleges and universities around the United States and the world that offer online writing labs. The labs are designed to offer help and instruction for any writing matter. Most Online writing labs are only available to the students of the offering college or university, but there are a few that are open to the general public. Virginia Tech has an online self help section and email help available for questions you have about grammar. The online writing labs are beneficial to both the writer in need of the help and the person helping them. The helper or tutors are usually graduate students working for their degree they benefit from the additional teaching practice. The students are getting proofreading, critiquing, and feedback along with any help they may need. The online writing labs were created by the schools to offer extra help to their students in their writing. They offer support in most areas of writing including choosing a topic, grammar help, revising a draft, and editing. They provide tutored help in these areas to students and faculty. Many online writing labs are set up to help you in three ways; online self help, email support, and one on one personal support. The online self help applications are available 24 hours a day. For the email support you email in your paper or project and you will receive a response with in 24 hours. The one on one personal support is a great way for students to learn how to do their own proofreading and editing. The tutors will help show the students what to look for and how to find their own mistakes. This is a great opportunity for help with someone other than a teacher. Even though the online help is available student are encouraged to use the writing lab tutors on a regular basis to improve their writing skills. Purdue University has an online writing lab they call OWL. It offers a wealth of information that virtually anyone can use. They offer a highly detailed step by step instruct of the writing process and huge section on professional, technical, and scientific writing. A section in job search writing that walks you through everything, from your academic coversheet to writing a personal statement, step by step. General Academic writing and research and citation help. This is the best site for offering its advice absolutely free. This site definitely deserves to be bookmarked on your computer if you are a serious writer, a student, a teacher, it really doesn’t matter. The University of Richmond has a program they call Writing Center. Although not as complex as Perdue’s they offer online self help topics for writers. Starting with the writing process to grammar and punctuation, it is another option for you. The University of Wisconsin has the Writing Center that offers some help with the basics. One thing to keep in mind that many of the universities and colleges that offer these many take them offline in between semesters and on breaks. If you are a student, many of you have an online writing lab available at your school or one that reciprocates with your school. Though the general public have self help online help available to them, chances are your school will offer some sort of one on one help to guide you through your work. Check it out it could be very beneficial to you. If you don’t have one available, it is highly recommend checking out OWL at Perdue or search the Internet. There are a lot of self-help online writing labs available to you.