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From the Publisher’s Desk: How Book Publishing looks from the Other Side (book publishing) Many writers aspire to writing books. Writing a book is a long, involved, difficult process. Book publishing is harder. A writer may submit his book time and time again only to be turned down again and again. He may eventually be successful. Wouldn’t it have been easier to have just gotten published the first time? Is that possible? You can improve your chances if you understand a little bit more about what happens at the publisher’s desk. Book publishers are busy people with several projects crossing their desks every day. They must make fast decisions about what will sell. They must also delegate their time efficiently in order to keep the business running. Only occasionally do publishers actually seek out work. Maybe understanding the work day of a publisher will help you to get a book published. Persistence Has a New Meaning You all know that writers must be persistent. Regardless of how many times you get shot down and your ideas are thrown in the trash, you have to keep going back for more discouragement. The idea is that eventually you’ll make it in the door. If you can get all the way through, you will finally get to the place where more of your work is accepted than declined. When working with the book publishing world, the rule is the same. If you have a book that you know will sell, you can’t give up on getting it onto the publisher’s desk again and again. You probably won’t be sending the entire book, but excerpts from it. As you continually send your manuscript again and again to publisher after publisher, you should try to market it in different ways. Publishers are looking for a particular kind of writing and will dismiss anything that doesn’t look like what they are looking for. Variation in your marketing techniques may turn a rejected book into an accepted book. The Right Stuff Book publishing is a strange area of business. The people’s tastes are somewhat fickle and a book publisher has to keep up with what kinds of books will sell. It seems that technically written mysteries will always have a place on the bookshelves, but it is unclear how many authors readers are willing to get to know. That market may be tied up until Crichton and Grisham are finished. That is just one example from one genre of books though. Publishers have to keep track of what is selling in all areas of literature. The best way for you to get your work noticed is to make it look like the other writing that is selling. Be careful not to imitate style or voice of another author. Write with your own unique words while imitating the use of popular public opinion. Another way to improve your chances of getting your work onto the right publisher’s desk is to find out who’s publishing what. Are You Barking Up the Right Tree? Some publishers specialize in a certain kind of writing. If you are writing a novel, it won’t do you any good to send it to the people who publish technical manuals. How do you find out who is the most likely candidate to publish your work? There are reference manuals at your library that will tell you the kinds of book publishing that is happening. It will contain valuable information leading you to children’s book publishers, novel publishers and textbook publishers. If the handbook at your library is not quite up to date, your next option is to check out the new release and best seller rack at the book store. Buy a few books and read them. You’ll have a much better feel for the market if you are a consumer. Book publishing is a difficult field to break into. It can be helpful to approach the issue from the direction of the publisher. Before you send out your manuscript again, there are things you can do to improve your chances. Change your marketing style so that you just may grab some better attention. Make sure that you are a book consumer yourself. You’ll get a better feel for what’s selling and therefore what a publisher will buy. You’ll also find out who is publishing which types of books. Finally, by buying the product you are trying to sell, you will improve the book economy all together. Publishers need to see people buying books before they can commit to publishing more.

Communication Key to a Better Work Environment Everyone knows the story of A Christmas Carole. On Christmas Eve, poor Bob Cratchit, who is working late again, spends his day working up the courage to ask his boss, Mr. Scrooge, if he can have Christmas Day off from work to spend with his family. When he finally does get up the nerve to ask, Mr. Scrooge lets forth a tirade over lazy people using Christmas as an excuse to have a day a off from work. This fictional story unfortunately rings true for a lot of people who have to work up the courage to ask for things from their employers. An employee who has to feel about their employer the way Bob Cratchit felt about Mr. Scrooge is not a very happy and productive employee. To get the most of out of your workers, you have to create a much more hospitable working environment. To create a better working environment, keeping the lines of communication open is absolutely crucial. How does communication work in your office? Do you get the impression that everyone is walking around on eggshells around you? While this kind of fear from your employees may be good for your ego in some senses, it is really bad for your business. When your employees don’t feel like they can talk to you, you will lose control over what is going on with your business. You may be the boss, but your employees are the ones who are actually on the front lines. To know what is really going on out there, you need your employees to communicate honestly with you. If they feel that you are unapproachable, they will hide problems and concerns from you, and you won’t be able to act to fix them. You can’t expect to run your business with half of the information about what is actually going on, and so your business will suffer for your “mean boss” routine. There are still other problems with creating an office environment in which your employees feel like you are unapproachable. In general, there will be a dark cloud over the office when you are around. The stress will keep employee morale low, and employees with low morale are employees with low productivity. Besides, who wants to work hard for someone they cannot approach or who doesn’t show they any respect? Shutting down those lines of communication will definitely affect your bottom line as employees “phone it in” because they don’t feel invested in making your business a success. If you want a better working environment, you have to improve the lines of communication. If there has been a communication breakdown in the past, take the time to address it with your staff. If you staff is small, talk to them each one on one, letting them know that your door is always open and that you want more regular communication with them. If you have a larger staff, schedule a meeting to address the issue. Weekly office meetings are a great way to keep communication channels open and swap ideas in the office environment. If weekly meetings are not feasible, find some way of touching base with your staff on a regular basis, either through weekly emails or a weekly newsletter. Also, you should encourage your staff to communicate with each other. Sharing information among the staff is a great way to generate fresh ideas and fresh approaches to problems. If your office is suffering from a communication problem, make nipping it in the bud a priority. The pay off will be more productive workers and a whole lot less stress. Who knew work could actually be a pleasant place to be?

Technical Writing: What is it? (technical writing) Technical writing is one of the most difficult forms of writing. To be a technical writer you need to be able to convey a technical message in a concise and effective manner. Technical documents must be created using comprehensive and precise information in a brief and understandable style. You will need the ability to be able to correspond with technical experts and have the understanding of all technical terminology. You are the middleman between the designers, engineers, or scientists and the audience of the technical writings. You have to have the ability to under stand what they are saying and the turn it into something that can be understood by someone else. Simply put it is writing that designs, creates, and upkeeps any kind of technical data such as user manuals, how to guides, and online help just to name a few. To be able to achieve a career in technical writing you must be able to write complex data in a straightforward, easy to understand and articulate fashion. You must be able to word step by step instructions in a way that seems effortless to a consumer. While doing technical writing one of the most important aspects of your job will be creating for an intended audience. So not only must you understand and convey what you are writing, you must understand whom you are writing it for. In most cases, you are generally trying to explain complex technical information to the average person. But with the diversity in the world today and having such a vast potential audience you must understand the meaning of the words you use and what they could mean to someone else. Some technical writing projects may also include magazine and newspaper articles. These articles will probably be focused on new technologies and products. In some cases this may be in the form of an advertisement. Or it could just be an introduction to a new product saying hey this is what we have and this is what it a can do. Although a formal education is always a plus, if you have experience and successful past ventures in technical writing it isn’t always necessary. Knowledge into the multiple components needed for technical writing is required. They key components to what you must know is an in depth knowledge many software programs. These applications can include Visio, Quadralay Web Works Publisher, Microsoft Word, and HTML script writing. Proper formatting, style, and organization of writings are what make them easy to follow. Correct wording, clear sentences, and easy terminology make your technical writings easy the read and comprehend. If you are employed as a technical writer with a company, you will most likely be working with a team of other writers. You writings will be reviewed for content efficiency as well as any grammar and spelling errors. Depending on the structure of the team they may be working on the same project as you or they may be working on separate projects. Either way the team is assembled as a support group to help make your technical writing be as accurate, effective, and as simple as it can be. To succeed in technical writing these are the simple rules to follow. Keep it as simple as possible; no one wants to read four pages to find a simple one word answer. Understand the people you are talking to and what you are telling them. If you don’t understand, neither will they. Make sure you get your work proofread or read it aloud to make sure it makes sense. You know what you are trying to say, but your reader does not. You are the carrier for getting information from point A to Point B.